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Affording Broad Match in Google Ads May Not Be Feasible for You
Many people think they can run Google Ads on their own. They may even decide they don't have the time and hire an agency to do the work...
RAB Consulting
Jun 5, 20242 min read


Optimize Your Google Merchant Center for Maximum Shopping Campaign Success
Google Shopping campaigns are essential for e-commerce businesses looking to promote their products effectively. By utilizing this...
RAB Consulting
May 22, 20244 min read


Uncovering the Power of Branded Keywords: What You Need to Know
Google Ads has many aspects, from account setup to campaign and ad group setup to keywords. Often, we're asked, "What is a branded...
RAB Consulting
Mar 18, 20242 min read


Performance Max: What Google Won't Tell You
When it comes to what to know about Performance Max there are several articles about how to set it up and what it does. There are some...
RAB Consulting
Feb 19, 20244 min read
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